EPT Essay

Sue Jozui’s argument talks about how advertisers use the testimony of a celebrity to support a claim. She also talks about how celebrities promote car brands, soap brands, coffee brands, and cereal brands. Jozui says that these types of advertisements should be boycotted. I agree with Jozui, these advertisements should be boycotted. When a celebrity advertises an item I feel that it’s offensive. It’s offensive because when they advertise a product they’re giving us their approval to buy it.

          Sue Jozui also says that “this kind of marketing is misleading and insults the intelligence of the audience”.  This is true. When the celebrity does the ad it confuses us. It’s confusing because most of the products celebrities advertise they've never used them before. Celebrities just do these ads for money or to boost their career. Advertisers don’t really care if the celebrity has used the product because they know just by using a celebrity in the advertisement the product is going to sell.

          Advertisements with celebrities should be boycotted. Most of the things said in those ads are lies. These advertisements are confusing people and offending people. These ads are just to boost the celebrities’ career and to make a lot of money for the advertiser.